Greater Zion
Branding + Identity Project
Branding + Identity Project
As an Art Director for Love Communication, I was tasked with creating a visual identity that captured the spirit, energy, and stunning natural beauty of Greater Zion—a region in southwestern Utah known for its red rock landscapes, national parks, and adventurous spirit. The "Land of Forever" was GZ's 2023 push to engage new audiences in conservation efforts across the area.
This project centers on updating Greater Zion's existing branding to include a conservation element directed at the motorsports enthusiasts, mountain bikers and hikers who frequent the park.
Agency: Love Communications Design: Philip Blum Client: Greater Zion
Agency: Love Communications Design: Philip Blum Client: Greater Zion
