rock the vote
Truth to Power Campaign
Role: Art Director
Agency: Rock The Vote
Rock the Vote is a nonpartisan nonprofit dedicated to engaging and empowering young people to participate in democracy. For the Truth to Power campaign, our goal was to build a bold, youth-driven visual identity and digital experience that mobilized first-time voters while reinforcing Rock the Vote’s long-standing credibility as a trusted civic voice.
Agency: Rock The Vote
Rock the Vote is a nonpartisan nonprofit dedicated to engaging and empowering young people to participate in democracy. For the Truth to Power campaign, our goal was to build a bold, youth-driven visual identity and digital experience that mobilized first-time voters while reinforcing Rock the Vote’s long-standing credibility as a trusted civic voice.
As Art Director, I led the creative direction across branding, campaign design, and digital channels. The work was grounded in clarity, inclusivity, and urgency, ensuring the visuals inspired trust while motivating action. The campaign successfully positioned Rock the Vote as a cultural touchstone for civic participation, engaging millions of young voters through a cohesive brand and digital presence that translated activism into measurable action.
Deliverables: Logo Redesign, Branding, Swag Materials, Website Design, Organic and Paid Social
