Greater Zion
branding & identity project
Role: Art Director
Client: Greater Zion Convention & Tourism Office
Agency: Love Communications
As an Art Director for Love Communication, I was tasked with creating a visual identity that captured the spirit, energy, and stunning natural beauty of Greater Zion—a region in southwestern Utah known for its red rock landscapes, national parks, and adventurous spirit. The "Land of Forever" was GZ's 2023 push to engage new audiences in conservation efforts across the area.
Client: Greater Zion Convention & Tourism Office
Agency: Love Communications
As an Art Director for Love Communication, I was tasked with creating a visual identity that captured the spirit, energy, and stunning natural beauty of Greater Zion—a region in southwestern Utah known for its red rock landscapes, national parks, and adventurous spirit. The "Land of Forever" was GZ's 2023 push to engage new audiences in conservation efforts across the area.
This project centers on updating Greater Zion's existing branding to include a conservation element directed at the motorsports enthusiasts, mountain bikers and hikers who frequent the park.
Deliverables: Logo Redesign, Swag Materials, Print Advertisements, Organic and Paid Social
